Archive for August, 2014

16
Aug

Protect Your Business Use Online Reputation Management Services

Submitted by: Casie G.

The online market is one of the most dynamic markets in the world. The Internet enables you to reach the global market through various websites.

The online market is one of the most dynamic markets in the world. The Internet enables you to reach the global market through various websites. If you create your brand and communicate it well on the platform, you will be assured of getting good market and acclaim from all corners. This will boost your business by enabling you to meet many people in need of your services.

For any business, one of the most important things you have to ensure is a good reputation management service. This not only applies to the physical company but the portrayal you give online through your website. It is hard to believe that a website can be a source of bad reputation for a company but the truth is, it can damage it just as much. The first place anyone goes to look for information is the Internet. Nowadays, a doctor?s diagnosis is quickly followed by a scan through the search engines for additional information. This information is useful for people looking for all kinds of topics from different avenues. Businesses take advantage of this to advertise and show off their products to potential customers. The better reputation management service you have, the easier it will be for you to attract more clients.

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A good website should give visitors the chance to give reviews and feedback. The better reviews you have, the better it works for you. However, just as the interaction can build you, it can also ruin you. One bad review from a trusted source can put off clients who have not even tried your products and kill the faith of your existing customers. Therefore, it is important that you find a way of ensuring your business does not suffer by use of online reputation management.

These services are important in ensuring that the image you portray to the online market remains clean and untainted. We have witnessed in the past how a single review gone viral could kill one?s business instantly and it is thus necessary to protect yourself from such. The online reputation management services provided will help put you in good light by providing good advice on what to say, where to say it, and best of all, how to say it. You do not want to be misquoted when in fact you meant well.Many webmasters have found themselves on the wrong side by having a wrong insinuation go viral and cost them their credibility and eventually, their businesses.

To access the best services, you have to work with a reputation management service company of high esteem. The company you work with is important because only a team of experts can provide reputable management services of high caliber.

Browse through the web for experts who can provide reputation management service at good rates and guarantee you quality.

The next time you interact with your online clients, you will not have to worry about taking a wrong step because of the quality of the online reputation management service at your disposal.

About the Author: Casie G. is the author of this article on Reputation management services. Find more information, about Online reputation management hereVisit

submitedge.com/reputation-management.html/

for more information.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1341581&ca=Business+Management

3
Aug

4 Tips For Digital Outdoor Advertising

Submitted by: SMRT Media

4 Tips for Digital Outdoor Advertising

Our technology has been increasingly advancing. It will no longer be a surprise to see hologram billboards on our subways and highways. It will also provide a lot of benefits for the advertising and marketing industries. But this new form of advertising technique will be hard to implement especially to those who have been so used to traditional forms of advertising. Fortunately, here are a few tips to help you create outdoor digital media advertisements effectively.

1. Choose the right people to help you

Enlist the help from the right people. Outdoor Media Owners that can provide you with different platforms are an advantage. Take SMRT Media for example, they offer one of the largest outdoor advertising solutions in Singapore and they have also recently launched a new digital platform which makes use of augmented reality (AR) (click here to see video ) to further provide more experiential advertising campaigns.

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2. Creativity

Creativity will never be separated from advertising no matter what form it takes. Creativity has the power to attract your audiences and engages them through your advertisement. Even if you go Outdoor Digital Advertising, you still have to strategize on the creativity and effectiveness of advertising campaigns. Because people will only give second glance on your outdoor advertisement if it looks enticing and interesting to the eyes.

3. Movement

When you go digital, you better take advantage of your advanced technology by making use of all the movement it provides you. It is what makes it different from normal billboard advertising. It allows you to create advertisements with lots of movement and that are more lifelike. If your outdoor digital advertisement is realistic, a lot of people will appreciate it more and get interested on your service or product.

4. Keep it simple

They say ‘simplicity is beauty’ – this stands to reason that the simpler your outdoor advertisement is, the more people would appreciate the message it would like to convey. Avoid the temptation of making use of all the special effects that technology brings. Always keep it simple. Having too much going on with your advertisement will only confuse and distract your audience from the message you want give. Maintain your focus and make sure that your advertisement is sending out a clear message. In this manner, it will be much easier for people to get the perfect idea of what your outdoor advertisement is trying to tell.

Some things never change. You may have noticed that rules for traditional advertising also apply to outdoor advertising. It s important to apply what you have learned from traditional advertising and incorporate it with advance technology.

Outdoor Digital Media advertising will enable you to provide fun experiences for your customers. It will also allow your target audience to interact with your brand. This increases brand awareness and will help you encourage your consumers to take action. Digital advertising will bring a whole new and different experience for your consumers and will differentiate you from your competitors. It will be much easier to catch people s attention and promote your brand.

About the Author: SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

smrtmedia.com.sg/

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1117592&ca=Marketing

2
Aug

CBS Corporation begins trading on New York Stock Exchange

Friday, January 6, 2006 

The new CBS Corporation began trading on the New York Stock Exchange once again on January 3 after officially finishing its split with Viacom two days earlier. The split had been in the works since around March 2005 when Viacom announced it was breaking into two publicly traded companies due to stock price stagnation.

In June 2005, Viacom’s board approved the split and saying the CBS Corporation name would be revived for one of those companies. One of these units would receive most of Viacom’s broadcasting and mass-media portion of subsidiaries (CBS, UPN, Infinity Broadcasting, now CBS Radio) along with Viacom Outdoor (now CBS Outdoor), Showtime Networks, and Paramount’s television studio and a few other operations and announced long-time excutive Leslie Moonves would head that new company.

The split is filled with twists and turns. Viacom was founded in 1971 as CBS’ television syndication division and was spun off in 1973. Westinghouse Electric Corporation bought CBS and changed its name to CBS Corporation. In a ironic twist, Viacom accquired their parent company in 1999 and CBS’ stock symbol was de-listed as it became a division of Viacom. Ironically, the new CBS Corporation is actually the original Viacom. A new Viacom was founded and spun off containing MTV Networks (which contains CMT and Spike TV, two cable networks originally owned by CBS) along with BET, Paramount’s film studio and home entertainment divisions, online virtual pet game Neopets, and a music publisher. It also partially owns Sega of America along with the Sonic the Hedgehog trademarks and is currently in the process of acquiring DreamWorks.

CBS unveiled its logo, the iconic CBS eye, and launched the corporation’s official wesbite, cbscorporation.com

2
Aug

DoubleClick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick’s headquarters is in New York City, United States.

DoubleClick was founded in 1996 by Kevin O’Connor and Dwight Merriman. It was formerly listed as “DCLK” on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.

DoubleClick was founded as one of the earliest known Application Service Provider (ASP) for internet “ad-serving”, primarily banner ads. After an IPO on the NASDAQ under the “DCLK” ticker symbol in early 1998, the company was associated with an internet traffic report including Yahoo!, AOL, Alta Vista and Excite where the company was listed within the top 10 internet websites in the world—when it was delivering as many ad impressions at the time as these early major internet properties were delivering page views. Its DoubleClick DART (Dynamic Advertising Reporting & Targeting) ASP/SaaS ad-serving technology allowed clear targeting and reporting of ad-serving per media property for websites within its network and technology sectors.

In 1999, at a cost of US $1.7 billion, DoubleClick merged with the data-collection agency Abacus Direct, which works with offline catalog companies. This raised fears that the combined company would link anonymous Web-surfing profiles with personally identifiable information (name, address, telephone number, e-mail, address, etc.) collected by Abacus. This merger made waves and was heavily criticized by privacy organizations. It was discovered that sensitive financial information users entered on a popular Web site that offered financial software was being sent to DoubleClick, which delivered the advertisements. Much of this controversy was generated by statements made by Jason Catlett of Junkbusters, who claimed that DoubleClick was doing and/or intended to do things that it had never mentioned or included in any planned or announced service. The Federal Trade Commission launched an investigation into DoubleClick’s collection and compilation of personal information shortly after the Abacus acquisition, in reaction to which DoubleClick announced that it would not merge the DoubleClick and Abacus databases. The FTC concluded its investigation in early 2001.[1]

In April 2005, Hellman & Friedman, a San Francisco-based private equity firm, announced its intent to acquire the company and operate it as two separate divisions with two separate CEOs for TechSolutions and Data Marketing. The deal was closed in July 2005. Hellman & Friedman announced in December 2006 the sale of Abacus to Epsilon Interactive, whose parent company is AllianceData Systems Corporation.

Google announced on April 13, 2007 that it had come to a definitive agreement to acquire DoubleClick for US $3.1 billion in cash.[2]

US lawmakers have investigated possible privacy and antitrust implications of the proposed acquisition.[3] At hearings, representatives from Microsoft warned of a potential monopolistic effect.[4] On December 20, 2007, the FTC approved Google’s purchase of DoubleClick from its owners Hellman & Friedman and JMI Equity, saying, “After carefully reviewing the evidence, we have concluded that Google’s proposed acquisition of DoubleClick is unlikely to substantially lessen competition.”[5] European Union regulators followed suit on March 11, 2008. Google completed the acquisition later that day.

On April 2, 2008, Google announced it would cut 300 jobs at DoubleClick due to organizational redundancies. Selected employees would be matched within the Google organization as per position and experience.[6]

DoubleClick is often linked with the controversy over spyware because browser HTTP cookies are set to track users as they travel from website to website and record which commercial advertisements they view and select while browsing.[7]

DoubleClick has also been criticized for misleading users by offering an opt-out option that is insufficiently effective. According to a San Francisco IT consulting group, although the opt-out option affects cookies, DoubleClick does not allow users to opt out of IP address-based tracking.[8]

DoubleClick with MSN were shown serving malware via drive-by download exploits by a group of attackers for some time in December 2010.[9]

DoubleClick offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company’s main product line is formally known as DART, which is designed for advertisers and publishers.

DART automates the administration effort in the ad buying cycle for advertisers (DoubleClick for Advertisers, or DFA) and the management of ad inventory for publishers (DoubleClick for Publishers, or DFP). It is intended to increase the purchasing efficiency of advertisers and to minimize unsold inventory for publishers.

DART Enterprise is the rebranded version of NetGravity AdServer, which DoubleClick acquired with its purchase of NetGravity in 1999. Unlike the DFA and DFP products which are both Software as a Service SaaS products, DART Enterprise is a standalone product running on Linux.

In 2004, DoubleClick acquired Performics.[10] Performics offers affiliate marketing, search engine optimization, and search engine marketing solutions. The marketing solutions were integrated into the core DART system and rebranded DART search.

DoubleClick Advertising Exchange (released Q2 2007) attempts to go even further by connecting both media buyers and sellers on an advertising exchange much like a traditional stock exchange.

DoubleClick targets along various criteria. Targeting can be accomplished using IP addresses, business rules set by the client or by reference to information about users stored within cookies on their machines. Some of the types of information collected are:

In addition, the cookie information may be used to target ads based on the number of times the user has been exposed to any given message. This is known as “frequency capping”.

1
Aug

Ice Hockey: Claude Giroux scores overtime goal to lift Flyers to victory in Game 3 of the 2010 Stanley Cup Finals

Thursday, June 3, 2010 

A Claude Giroux goal 5:59 into the overtime period of play lifted the Philadelphia Flyers to a 4–3 victory over the Chicago Blackhawks in Game 3 of the 2010 Stanley Cup Finals Wednesday night in Philadelphia, Pennsylvania in the eastern United States. The Flyers victory cuts the Blackhawks’ series lead to 2–1.

Giroux’s goal came on a redirection off Matt Carle’s pass, squeezing the through the right arm and leg of Blackhawks goalie Antti Niemi.

“I tried to get a stick on it, and it just trickled in,” Giroux said. “Our line started playing well, so anytime your line’s going you just play better I think. The whole team just showed up tonight, and we really wanted that win.

“Desperation was the key word, I think. It’s almost do or die.”

Like the first two games, this one was decided by a one-goal margin, but was not as loose as the 6–5 Game 1 or tight as the 2–1 Game 2.

The Flyers hit first — converting on their first power play chance — when right-winger Danny Brière, who had been drifting deep in the offensive zone took a pass just in front of the net and put it past Niemi at the 14:58 mark of the first period. Leading up to the play, Blackhawk Marián Hossa has been sent to the penalty box for slashing, breaking the stick of a Flyers player. Scott Hartnell and Braydon Coburn provided assists on the play.

Chicago started the second period at a disadvantage after Dustin Byfuglien was sent off for roughing after a scuffle involving teammate Patrick Kane and Flyer Kimmo Timonen at the end of the first period. The Flyers could not take advantage as Mike Richards missed two great chances. The Blackhawks went right back down the ice and scored less than a minute after Byfuglien’s penalty expired, with a Duncan Keith shot from midway into the offensive zone at the 2:49 mark. Kane and Hossa had assists on the play.

A Dustin Byfuglien penalty for slashing at 9:31 led to a Flyers power play. In the power play, a Chris Pronger shot sent the arena into a frenzy as both the goal light and the arena horn went off, but the game officials did not award the goal to the Flyers. After a further 1:26 of game time, play finally stopped after an icing call. After a video review, officials awarded Philadelphia’s Scott Hartnell the goal.

After a stoppage in play, John Madden won the puck and passed it back to Brent Sopel, who shot a one-timer from the point into the far corner of the net to tie the game at the 17:52 mark of the second period.

The third period began with a goal-scoring flurry. With less than three minutes gone in the period, Kane scored a breakaway goal for Chicago at the 2:50 mark. Just 20 seconds later, Ville Leino collected a rebound off goalkeeper Niemi’s pad to tie the game. Jonathan Toews and Ben Eager collected assists on the Chicago goal, while Giroux collected the assist on Philadelphia’s goal. The goals were the only two of the third period and the game went to overtime.

At the 5:03 mark of the overtime period, a Flyers shot hit off the goal post and trickled down the line and before Niemi was able to secure the puck briefly. The arena staff blew the horn signaling a home goal before the puck was secured. A Flyers player managed to knock the puck into the back of the net, but upon video review, a no-goal was awarded with the game officials determining that the whistle signaling stoppage of play had been blown before the puck had been knocked loose. The respite for Chicago was brief as Giroux’s goal came just 56 seconds later.

Immediately after the game, Flyers captain Mike Richards told CBC Sports that the game-winning goal was a big relief to the team.

“We came out and played hard,” Richards said. “Both teams played extremely well and we were lucky to get the last goal.”

As for the goal that was called off in overtime, Richards said that the Flyers players did not really hear the whistle.

Niemi and Flyers counterpart Michael Leighton had 28 and 24 saves respectively.

Both teams had three power-play opportunities, all six of which occurred in the first two periods of play. Philadelphia was two for three in those chances while Chicago did not convert any.

Chicago and Philadelphia continue the best-of-seven series on Friday night at Philadelphia’s Wachovia Center. The Stanley Cup will determine the 2009–10 National Hockey League champion after the top 16 teams earned the right to compete in the postseason. The NHL has 30 teams in the United States and Canada and attracts many international players.