Archive for January, 2017


Crisis On The Health Front A Tale Of Benzene And Cyanide

By Maggie Z. Mathews

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products. In one case customers were scared away, and frightened of a product. In another case customers and potential customers came to be reassured by the image of a company, and its concern for their health and safety. That product became the standard of pain and headache relief.

Contrast two examples. Perrier water used to be the standard of luxury water products. Perrier was the market leader of imported water products, for thirst, into the United States. It commanded a premium lead in the marketplace especially in luxury beverage establishments such as lounges and bars. It was commonplace and indeed a status symbol, that for the same price as an alcoholic beverage, to order a Perrier with a Twist. Profit margins were exceptional both for Perrier and the retail and restaurant trade.

Along came a twist of fate and marketing. Benzene, a known carcinogen in rats, was found in bottle Perrier water. The company first stated one story that the incident was isolated and of no concern. It was an isolated incident based on one employee cleaning a piece of bottling equipment with that very benzene that was the cause the company reported , Be reassured Perrier .. Blah, blah of no concern. Be reassured that Perrier water does not contain Benzene and is safe Yet when this same substance Benzene was found in additional lots of Perrier water in widely varying geographic areas the company changed its story to another fish story so to speak. As time progressed the company revamped the story even further to state that actually Benzene was added to Perrier water in the Carbon Dioxide used to make Perrier water fizz. This Benzene was naturally removed in the manufacturing process and was of little concern. By doing so the company admitted that their hallmark fame of Naturally bottled water was untrue and adulterated and diminished their very basis of their marketing strategy and established market and market base. If you think about it in the year of 2007 how may times have you have frequently heard the word Perrier?

Contrast this approach of company management at dealing with a crisis in the field with the sterling example of Tylenol capsules being sabotaged and laced with deadly cyanide in the fall of 1982. This was an actual case of murderous prankertism by unknown parties. The company dealt with the issue immediately and on the spot.

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Johnson and Johnson accepted responsibility immediately. First the company alerted customers and used the mass media to alert the world so to speak. 31 million bottles of the Tylenol product were recalled at a cost to the firm of 100 million dollars in 1982 dollars.

Further the firm went on to tell customers and the world that it would immediately cease production of Tylenol until it could provide tamper resistant caplets. An investigation was launched to find and prosecute the culprits so that first of all they would be removed from circulation and secondly both to reassure the public as well as convince any copycat agents that this was a very serious matter, not a prank and any further attempts would result in harsh punishments. Indeed copycats may well be blamed for previous death with dire consequences for them. Further Johnson and Johnson at great potential cost also offered to exchange the millions and millions of bottles of Tylenol capsules that had been sold for the new product Tylenol caplets.

Contrast the two different approaches of a company management reacting to a crisis.

Perrier has ceased to be a product on the American retail and beverage scene in any manner of consequence. The pain reliever product Tylenol has become a market leader of great scope. Indeed in a field where generic copy products of acetaminophen (the chemical ingredient of the brand name product Tylenol) abound Tylenol command s the greatest market share. By responding in a most responsible manner to a most serious market threat the firm Johnson and Johnson has prospered beyond belief and has earned the trust and great loyalty of its customers. The management of Johnson and Johnson is to be greatly commended as an example of mature leadership and example to the business and marketing communities.

About the Author: Maggie Z. Mathews

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US, five Asian nations announce climate change partnership

Thursday, July 28, 2005

The United States, China, India, Japan, South Korea, and Australia have formed a partnership aiming to cut the emissions of gasses that lead to global warming. The deal was signed after nearly a year of secret negotiations. The “Asia-Pacific Partnership on Clean Development and Climate” deal does not – as yet – contain targets for reducing emissions.

Environmental groups have condemned the deal, claiming that, as it is not legally binding, it is no substitute for the Kyoto Protocol, which the US and Australia refuse to sign. China and India – along with some 140 other countries – have already ratified the Kyoto agreement, but did not have to set a target for reducing gas emissions due to their status as developing countries. The Kyoto Protocol has the firm target of reducing emissions by 5.2% on 1990 levels before 2010.

Answering critics, the Australian Foreign Minister Alexander Downer said, “We are not trying to detract from Kyoto and the commitments that a number of countries have made under the Kyoto Protocol. This partnership will complement and not replace the Kyoto Protocol.”

The Australian Prime Minister John Howard also said that his country should not pursue renewable technologies, but should instead concentrate in reducing emissions from the use of coal. Australia is the world’s largest exporter of coal, and Howard said that “Australia [should not be] unreasonably penalising herself by saying, in effect, we’re going to try to move away from the use of fuels in which Australia has a natural advantage.”

However part of the deal includes setting up a fund to further research cleaner energy technologies, including more efficient use of fossil fuels as well as renewable technologies, and also methods of trapping and storing greenhouse gasses rather than releasing them to the atmosphere. It is hoped that this will aid China, India and other developing countries to adopt cleaner energy solutions.

The details will be worked out at a meeting between the six countries in November, shortly before the next UN summit on climate change.

The countries believe the deal is fairer and more effective than the Kyoto Protocol. However, a Greenpeace spokesperson said, “The suggested scheme is, unlike Kyoto, a voluntary scheme, and all evidence shows that voluntary schemes do not work. Skulking around making secretive, selective deals will not accomplish a reduction in emissions .”

The UN Intergovernmental Panel on Climate Change has warned that global temperatures could rise by 1.4C to as much as 5.8C by 2100. The US and China are the two biggest producers of carbon dioxide (a major greenhouse gas) in the world.


7 Best Marketing Campaigns 2016 You Should Know}

7 Best marketing campaigns 2016 you should know


Fruitbowl Digital

Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, youre in to learn a lot.

Get yourself inspired through the 7 most amazing marketing campaigns of 2016.

Always #LikeAGirl

Like a girl has always been around forever and is used in derogatory ways.D&AD foundation (Agency) did a great job by altering Always, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more gotta be kidding!

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Under Armour, I Will What I Want

Empowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering womens self-image.

OPSM-Penny The Pirate

OPSM, the largest retailer of eye glasses launched Penny The Pirate childrens eye screening book. With a great motive, it raised awareness of children across Australia. Producing an engaging printed book and app to highlight vision problems in children, Penny the Pirate innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.

U.S. Navy-Project Architeuthis

Project Architeuthis is the first ever reality game that was activated on the American Navys Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.

BuzzFeed- Tasty

BuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeeds foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.

LOreal Paris – #WorthSaying

The campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brands iconic tagline Because Youre Worth It, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels. Seems like LOreal is on the worthy run!

Honey Maid This is Wholesome

Honey Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid!

Having a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. Its so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?

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Oil spill reported in Gulf of Mexico

Tuesday, December 26, 2006

At least 21,000 gallons of crude oil has spilled into the Gulf of Mexico near the United States mainland coast, about 30 miles off the shore of Galveston, Texas. The U.S. Coast Guard says that oil is still leaking at a rate of 80 to 400 gallons a day.

The High Island Pipeline began to leak on Sunday and was immediately shut down when a pressure loss was detected. The pipeline is owned by Plains All American Pipeline who state that the incident is “under investigation” and that officials are working to “minimize the impact of the incident.”

“A medium crude oil pipeline ruptured 30 miles southeast of Galveston, Texas, and leaked approximately 21,000 gallons of oil into the Gulf of Mexico Sunday, December 24,” said a press release by Coast Guard.

“There’s a 60-yard-wide oil sheen that extends for about half a mile. It is still leaking slowly, about 80 to 400 gallons a day,” added the Coast Guard.

Reports say that the oil is traveling away from any shoreline and that remaining oil is being suctioned out of the pipeline. Ships in the area have not been diverted.

“All appropriate agencies have been notified. Plains, the U.S. Coast Guard, and the Texas General Land Office are working within a unified command system consisting of Federal and state agencies and oil spill response organizations to manage and mitigate this incident. In addition, Plains has activated its spill response plan to contain and clean up the spill. At present, Plains has mobilized Airborne Support, Inc., Clean Gulf Associates and other additional resources in an effort to minimize the consequences of the incident,” said a press release by the Plains oil company.

So far, no injuries have been reported.


Julian McGauran defects from Australian National Party

Tuesday, January 24, 2006

Australian National Party senator Julian McGauran left the party in order to join the Australian Liberal Party. McGauran has made comments to the effect of stating that the Liberals have the best chance of representing regional Australia.

The Prime Minister John Howard has said that McGauran was not “poached”, over suspicions in relation to an upcoming frontbench reshuffle, and the Federal Treasurer Peter Costello welcomed McGauran’s defection, with suspicion he may have orchestrated the move in order to bolster his leadership prospects.

Many Nationals felt hurt; Victorian Nationals leader Peter Ryan called his move the “ultimate act of treachery”.

His House of Representatives brother Peter McGauran remains in the National Party.


Several large explosions reported in Xinjiang, China

Sunday, August 10, 2008

Authorities say that “violent terrorists” attempted to blow up sites in the Xinjiang province of the country. Police say at least 11 people were killed, all except one were reported to be the attackers responsible for the blasts. Police say three more were arrested and another three are “still at large.”

Monsters and quote Deutsche Presse-Agentur as saying witnesses on scene reported a plane flying over the town of Kuqa which was followed by 20 large “flashes”, but “no fire or smoke” which was then followed by “sporadic” gunfire. According to Xinhua the explosions occurred at about 3:20 local time (19:20 GMT) and 4:00 (20:00 GMT).

Despite the claims by police, Xinhua stated that authorities sealed off the town where the attacks have occurred and exchanged gunfire with the terrorists killing at least one while another, strapped with explosives, detonated himself. One other terrorist was injured and one was arrested. Military personnel were also reported to have been dispatched to the area. One early report stated that the government offices in Kuqa are unaware of any bombings.

The explosions, which witnesses report as home-made, were directed toward shopping centers, government buildings, hotels and military offices. At least two police cars were also destroyed by the blasts. Xinhua reports that the bombs were “bent pipes, gas canisters and liquid gas tanks.” One attacker drove a three-wheeled bike packed with explosives into the public safety building in Kuqa, which killed one security official and injured two civilians. Hours later, while police were hunting for more suspects, several terrorists began to throw bombs at them. Police killed two, while three others who were strapped with explosives detonated themselves.

Police and government officials refuse to confirm or deny the reports by Xinhua.

The Xinjiang region has a strong independence movement, largely in the form of 8 million Muslim Uyghurs. The East Turkestan Islamic Movement wishes to create an independent Islamic state out of part of what is currently Xinjiang. China has stated that the Uyghur separatists are the biggest potential terrorist threat to the 2008 Olympics in Beijing.

No one has claimed to be responsible for the blasts.


Spanish-language version of U.S. anthem stirs controversy

Saturday, April 29, 2006 A Spanish-language version of the U.S. national anthem “The Star-Spangled Banner” has sparked controversy amid a developing debate over the status of illegal immigrants.

Produced by British record producer Adam Kidron and due to be released Friday, the recording “Nuestro Himno” (Our Anthem) features recording artists Wyclef Jean, hip-hop star Armando “Pitbull” Perez, and Puerto Rican singers Carlos Ponce and Olga Tanon.

The song uses Spanish lyrics based closely on the English original, says Kidron. However, a remix planned for release in June will include lines critical of U.S. immigration policy.

President George W. Bush declared Friday that the anthem should be sung in English and not Spanish. “I think the national anthem ought to be sung in English, and I think people who want to be a citizen of this country ought to learn English and they ought to learn to sing the national anthem in English,” said Bush.

In response, Kidron said, “The intention of recording ‘Nuestro Himno’ (Our Anthem) has never been to discourage immigrants from learning English and embracing American culture. We instead view ‘Nuestro Himno’ as a song that affords those immigrants that have not yet learned the English language the opportunity to fully understand the character of the Star-Spangled Banner, the American flag and the ideals of freedom that they represent.”

News of the release of “Nuestro Himno” sparked surprise and outrage on Internet blogs. Columnist Michelle Malkin called the Spanish-language version an attempt to “pander to ethnic grievance-mongers who don’t respect American laws or traditions.” [1]

The political website The American Street points out that the U.S. Bureau of Education commissioned a Spanish-language translation of the anthem in 1919, [2] which is displayed on the Library of Congress’ website. [3]

The melody to “The Star-Spangled Banner” itself was borrowed from English drinking song “To Anacreon in Heaven.” Kidron, in noting this, says, “There’s no attempt to usurp anything. The intent is to communicate.”


NBC employee wins $266M from California lottery

Thursday, May 6, 2010

An NBC employee won US$266 million from the California Lottery‘s Mega Millions drawing.

The winner, wishing to remain anonymous, will receive $165 million in total, after federal taxes, reports spokesperson for the lottery Cathy Doyle Johnston.

David Reese, a KNBC assistant manager, was informed by the winner around 2:30 local time Wednesday. Reese told the employees working the night shift to keep the name a secret until the winner wishes to step forward.

Reese said the winner worked for NBC as a freelancer for four years, and her husband was laid off two weeks ago.

L & L Hawaiian BBQ in Pico Rivera, California, sold the winning ticket with the numbers 9, 21, 31, 36, 43, and the “Mega Number” 8. Danny He, the owner of the BBQ, will receive $1 million from the lottery for selling the winning ticket.

According to lottery officials, there was a 1 in 175,711,536 chance in winning with all six numbers with 38 other states and the District of Colombia playing as well.


Prom Dresses Guide: Discover The Prom Outfit That Flatters Your Figure}

Submitted by: Earle Palladino

Prom time is practically here and picking from numerous styles and shapes of prom dresses isn’t simple. It takes time and persistence to try out all those prom dresses, wanting to find just the right outfit for your special night. You should initially find a prom gown that flatters your body type, or silhouette. Use the guide below to find out exactly what type of body shape you have and which prom gown will best complement your shape.

Identifying Your Body Figure

It’s essential to identify your body shape before you begin purchasing senior prom dress. You will not lose time trying on those that will not once you understand which types of prom dresses will certainly best suit you.

Are you Thin and Tall?

Here’s a way to tell: Your body is straight and slender, has few or no curves, and your bust is typical in size. Your height is 5′ 6″ or taller. If you meet these criteria, you’ll wish to buy a prom gown style that adds curves, flaunts your long legs, flows gracefully to expose your slim silhouette, and extras fullness to your chest.

Try on dresses with several different neckline designs including v-neck or an open neckline to see which looks finest. Likewise, dare to attempt an outfit with a cutout back. Some senior prom dress designs to think about are empire, sheath, sphere gown, and a-line.

Are you Tiny?

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If you are 5′ 3″ or shorter with a little construct and a typical sized bust, you’ll want a dress to match the small such as an empire, sheath or a-line senior prom gown. Or, you can look much taller by wearing an outfit with a brief hemline. There are likewise a-line and empire designs to take emphasis off your midsection if you are short-waisted.

Do you have an Hourglass, Pear, or Apple Shape?

With an hourglass shape, you are curvy with a medium-to-large sized bust. Your bottom is rounded and you have curvy hips. You can display the curves with a sheath outfit or de-emphasize them somewhat with a ball gown or a-line gown. To put more emphasis on the upper portion of your body, select a dress with an embellished neckline.

With a pear shape, you are most likely bottom-heavy, suggesting your hips, thighs, and bottom are larger than the upper section of your body. Select prom dresses that flatter the upper half of your body such as a-line, empire, or ball gown dresses with a round halter neckline. Or, a strapless dress may work.

Your mid-section is most likely heavier or thicker than other parts of your body if your body is apple-shaped. Perhaps your tummy is larger than you would like. Select outfits that take the focus far from your mid-section. An empire dress might work best with this type of figure. An a-line dress can work well too if you have a bodice with boning to offer it a slimming effect.

Are you Sports Minded? Do you have a Big Build?

If you are muscular, have broad shoulders, or a large bust, select a senior prom dress that will certainly give you a womanly shape such as a sphere gown or empire design dress. Try on a few strapless prom dress.

If you have a huge bust, be sure your prom outfit provides correct support. Choose v-necks or halters and either an a-line or round gown. To draw attention far from your chest, use a prom gown that has distinctive details at its hemline.

With a complete figure, there are more designs today than ever in large size prom dresses. Do not feel uneasy on your prom night by trying to squeeze into a smaller sized dress. Discover a gown that fits your body size and flatters your figure.

More “Accentuating” Prom Dresses Ideas

There are more methods you can accentuate certain areas of your body. Prom dresses can likewise come with stylish functions such as beaded panels, a fully beaded bodice, accordion pleating, a jeweled beltline, embroidery designs, sheer overlays, trains, and detachable skirts.

Make use of these tips to obtain an idea of what style will work best for your physique before you start shopping. Inspect online to look at different designs and colors. The majority of online stores lug a range of dresses including prom dresses, night outfits, and bridesmaid outfits, so you’ll have no issue discovering just the best gown.

It takes time and perseverance to try on all those prom dresses, hoping to discover simply the right gown for your special evening. You can reveal off the curves with a sheath outfit or de-emphasize them rather with a ball gown or a-line outfit. Pick prom dresses that flatter the upper half of your body such as empire, round, or a-line dress dresses with a circular halter neckline. If you are muscular, have broad shoulders, or a large bust, choose a prom dress that will provide you a feminine shape such as a ball dress or empire style dress. Most online stores lug a variety of outfits consisting of prom dresses, night dresses, and bridesmaid dresses, so you’ll have no problem

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Bridal & Prom


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Ebooks To Learn About Collectible Cups, Saucers And Stamps}

Submitted by: Stefan Collini

Collecting items from the past has been a habit of many people for a long time. Old and vintage cups, saucers, stamps, postcards and greetings are quite popular among collectors. There are several pottery & ceramics ebooks available on the Internet that have all the crucial information about such vintage collectibles and unique cups and saucers.

The pottery & ceramics ebooks like Collectible Cups And Saucers Identification And Values ebook and Ultimate Collector’s Encyclopaedias of Cookie Jars Ebook are quite popular among pottery collectors. The Collectible Cups And Saucers Identification And Values ebook is authored together by Susan Harran and Jim Harran. The book contains more than 1,000 colour pictures focussing mainly on cups and saucers. There is a large section on cabinet cups and saucers covered in this book.

The book also provides information on European and American dinnerware from the late 19th and 20th century along with moustache cups and English Bone China as well as earthenware cups and saucers. Readers will also find two new sections in Collectible Cups And Saucers Identification And Values ebook devoted to Japanese cups and saucers and art glass cups and saucers produced by successful glassmakers of Europe and the United States of America.

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Warman’s Red Wing Pottery, Warman’s Roseville Pottery, Collector’s Encyclopaedia Of Stangl Artware and Collectors Encyclopaedia Of English China are few other famous pottery & ceramics ebooks available on the World Wide Web. Collectors Encyclopaedia Of English China demonstrates the scope of English Bone China made between the late 18th century and early 20th century. The book contains more than 450 colour pictures and features around 100 English glass makers and also tells the recent values for each of the glass pieces listed in it.

Several people love collecting stamps from all across the world. Stamps are popular among collectors for a numerous reasons like the historic events they represent, beautiful artwork, the fascination of finding errors as well as their value. There are people who have made a scrapbooks filled with old and vintage stamps. Warman’s U.S. Stamps Field Guide Ebook by Maurice Wozniak is best suited for such people. It tells that more than 200 million people across the world are engaged in collecting stamps these days. The art of collecting stamps includes stamps about everything, from national park scenes to original art. Two new chapters are added in the book on error stamps and Christmas stamps.

Warman’s U.S. Stamps Field Guide ebook contains 1,000 colour photographs and listings, along with the values of around 4,500 U.S. stamps. It is a complete colourful price guide on stamps of all ages and tells auctioneers, collectors, dealers or insurance adjusters about the legacy and true worth of stamps in the market. It is readily available with online book sellers at the most competitive prices and can be downloaded in PDF, DOC, RTF and TXT formats easily.

Privacy law ebooks are useful not only for cases involved with misinformation on the Internet but also in real life. Voyeurism and infringement of privacy can be avoided if a person is well aware of the policies of a country, state or district regarding the same. Companies need to be well versed with privacy laws to safeguard their data and increase the level of awareness of their employees using these ebooks. Some of the prominent privacy law ebooks available on the Internet are The Lifeboat Strategy; #Privacy Tweet; and New Dimensions In Privacy Laws. These books contain the requisite information on this subject and teach readers about the application of privacy laws in variegated walks of life.

As legal policies are formulated to benefit one and all, it can be justified that public and the law are closely related to each other. Ebooks like Regulating Family Responsibility; Exploring Courtroom Discourse; and The Challenges Of Justice In Diverse Societies provide a wide range of information on the role of law in the life of the common man. These books discuss the effects of the public and the law on each other and how legal rules and regulations protect the rights and interests of the citizen. By referring to such ebooks, readers can learn how laws in different nations safeguard their right to religion and the cases in which law and religion were in conflict as well as the process of solving that conflict.

Our vision: to bring together people who love reading and provide them with an affordable, convenient and intuitive way to discuss and buy Ebooks

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About the Author: Author Bio: We’re so glad you want to know more about us. Let’s see… first thing about us – we love reading! We noticed that the world was moving towards a more Eco-friendly, digital way of reading the world of Ebooks. That’s where we came in.

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