Archive for the ‘Public Relations’ Category


7 Best Marketing Campaigns 2016 You Should Know}

7 Best marketing campaigns 2016 you should know


Fruitbowl Digital

Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, youre in to learn a lot.

Get yourself inspired through the 7 most amazing marketing campaigns of 2016.

Always #LikeAGirl

Like a girl has always been around forever and is used in derogatory ways.D&AD foundation (Agency) did a great job by altering Always, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more gotta be kidding!

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Under Armour, I Will What I Want

Empowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering womens self-image.

OPSM-Penny The Pirate

OPSM, the largest retailer of eye glasses launched Penny The Pirate childrens eye screening book. With a great motive, it raised awareness of children across Australia. Producing an engaging printed book and app to highlight vision problems in children, Penny the Pirate innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.

U.S. Navy-Project Architeuthis

Project Architeuthis is the first ever reality game that was activated on the American Navys Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.

BuzzFeed- Tasty

BuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeeds foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.

LOreal Paris – #WorthSaying

The campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brands iconic tagline Because Youre Worth It, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels. Seems like LOreal is on the worthy run!

Honey Maid This is Wholesome

Honey Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid!

Having a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. Its so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?

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The Importance Of Human Resource Development A Study By Artur Victoria

By Artur Victoria

In a highly competitive business, even a strong market position cannot be held or improved with mediocre people. It takes the best people, continually giving their best, to attain challenging but achievable goals. It takes people with superior education, training, and experience who are interested in maintaining the initiative in the face of carefully calculated business risks to stay on top of the competitive heap.

It takes people with pride in workmanship who carefully apply their skills and disciplines to produce a marketable product of fine competitive quality on time and within carefully controlled costs. It takes first-line supervisors who are very much aware of the influence they have over their people and who by their example influence them to do their jobs more effectively.

It takes a healthy, profitable company to engage in public service activities. This takes managers with superior skills who recognize and take advantage of opportunities while keeping the wheels turning, the costs down, and the profits up.

It takes broad-gauged managers who see beyond the four walls of their offices to initiate social change and do so profitably, instead of merely reacting to change. It takes managers with special skills in communication, organization, selection, utilization, motivation, and manpower development to make business plans become realities.

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In short, the bigger the job to be done, the higher the caliber of person who must be hired to do the job and the more complex and challenging the task of managing him and providing the climate and the environment within which he will put forth his best efforts. Whatever the objective, the human resource is the key factor in its attainment.

Identification and solution of management problems is another responsibility of the human resources executive. One of the prerequisites of the human resources executive is to recognize those causes and provide operating management with the tools to reduce the effects or eliminate the conditions that detract from an organization ability to achieve its goals.

To set guide-posts to line management in managing the human asset is a vital part of the human resources executive responsibility. He does this by formulating and recommending policy for approval by the executive office. Policies are made for several reasons: to assure consistency of action by all managers faced with common decisions; to avoid making the same decisions over and over again; to provide for fair and equitable treatment of all employees in similar situations and circumstances; to communicate top management major philosophies, values, and attitudes and to translate these into practice; to insure maintenance of a competitive posture in accord with company goals; to communicate top management decisions to all concerned.

Employee relations policies relate to compensation, vacations, holidays, fringe benefits, moving expenses and transfer allowances, performance appraisal, discrimination, termination, severance pay, promotions, manpower development, educational assistance, disciplinary action and discharge, and communication.

Good, sound, up-to-date employee relations policies, well administered, help to prevent conflict and internal dissension. They clarify and communicate. They provide guidelines for managerial decisions on human resource questions. They help to recruit high-caliber executives. As an example, if a company compensation policy provides for payment above the going rate for executive talent, the recruiting job is made immeasurably easier. Money is important, particularly at the middle management levels. Add to the dollars a sound fringe benefit package, including a holiday and vacation schedule on the liberal side for the industry, and chances of winning over a prospect are further enhanced. Couple this with a formal policy of education assistance, including a plan for the individual career development, and the chances are enhanced even further. As the candidate sees his job responsibility spelled out, visualizes how and where he can contribute, perceives his avenues for advancement, and then finds it will cost him nothing to relocate his family, the odds heavily favor the company in the recruitment market.

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